Simply Organic was founded in the United States in 2001 with a clear vision: to create a professional approach to beauty that combines wellbeing, performance, and genuine respect for both people and the planet.

From the very beginning, the brand distinguished itself through a conscious approach to professional cosmetics, focused on formulation excellence and the wellbeing of those who use its products every day in the salon.

Over time, Simply Organic chose to establish its production in Italy, partnering with certified manufacturing facilities and a controlled supply chain where cosmetic research, natural innovation, and environmental responsibility coexist in harmony. The formulas are developed according to uncompromising Green Beauty principles: 100% vegan and free from silicones and petrochemical derivatives.

Production takes place in the heart of Italy, among the hills of Umbria, a region that inspires a vision of beauty that is slow, restorative, and sustainable. Every product is designed as a professional ritual: safe for the scalp, comfortable for the stylist to apply, and highly effective on the hair.